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Privacy Policy

Last updated: June 2026

Sooky (“we,” “our,” or “us”) is a parent-facing app. This policy explains what information we collect, how we use it, and what we don’t do with it.

What we collect

When you create an account, we collect:

  • Your email address
  • Your password (stored as a secure hash — we never store it in plain text)
  • Your child’s first name
  • Your child’s age

We also collect the answers you give during the developmental diagnostic and the activities you save. This information is used solely to personalise your experience in the app.

What we don’t collect

Sooky is designed for parents, not children. We do not knowingly collect any information directly from children. The child name and age you provide are entered by you, the parent or guardian, and are used only to personalise the guidance we show you.

We do not collect device identifiers, precise location, browsing history, or any sensitive personal information beyond what is listed above.

How we use your information

We use the information we collect to:

  • Create and manage your account
  • Personalise the developmental stage map and activity recommendations for your child
  • Save your progress and preferences across sessions
  • Send you product updates if you opt in (you can unsubscribe at any time)

We don’t sell or share your data

We do not sell, rent, or share your personal information with third parties for marketing purposes. We do not use your data to train AI models. We do not share your child’s name or age with any external service.

Data retention

We retain your account information for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it by law.

Children’s privacy (COPPA)

Sooky is intended for use by parents and guardians aged 18 and over. We do not direct our service to children and do not knowingly collect personal information from anyone under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

Security

We take reasonable technical and organisational measures to protect your information against unauthorised access, disclosure, or loss. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your rights

You can request to:

  • Access the personal data we hold about you
  • Correct inaccurate information
  • Delete your account and associated data

To make a request, email us at the address below.

Changes to this policy

We may update this policy from time to time. If we make material changes, we will notify you by email or through the app before the changes take effect.

Contact

Questions about this policy? Email us at privacy@sooky.app.